PeddlAnthony DeVincenzi, David Lakatos, Matthew Blackshaw / 2012


Peddl: The First Broadcast Marketplace

Today’s marketplaces for goods and services are imperfect. Participants make an initial post expressing their intention to buy or sell an object, but all offers on this post are private. These offers can be seen as other participants expressing their intention to buy or sell the same item. What if these offers were as public as the initial post? Would this decrease market friction and enable participants to close transactions more efficiently? What if every post and offer were tagged with a location enabling a real-time proximal picture of supply and demand?

Peddl explores this possibility through the creation of a different kind of marketplace, a broadcast marketplace, where a combination of public post, proximal awareness and mobility decrease the friction of information flow and facilitate efficiency. Through Peddl users are able to efficiently view, understand and act upon a proximal picture of supply and demand.


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